An Internalization Approach to Joint Ventures: Coca-Cola in China

Can Coca Cola promote physical activity?

The Fifth International Congress on Physical Activity and Public Health, held in Rio de Janeiro, April 8—11, 2014, was sponsored by Coca Cola. This is the first time, to my knowledge, that a major conference on physical activity held in Brazil has been sponsored by an organisation whose policies, practices, or products conflict with those of public health. The sponsorship was not only financial...

Effective "Coca-Cola" therapy for phytobezoars.

To the Editor We read with interest the article by Beppu et al (1) on a patient with large phytobezoars. The patient complained of severe epigastralgia and incidences of vomiting, and a hard mass was palpable in the abdomen. After computed tomography showed two large gastric masses with honeycomb configuration, endoscopy confirmed bezoars with ulceration. The large bezoars were removed surgical...

Bezoar in a Pediatric Oncology Patient Treated with Coca-Cola

A bezoar is a mass of indigestible material. Bezoars can present with a gradual onset of non-specific gastrointestinal symptoms including abdominal pain, nausea and vomiting. However, bezoars can result in more serious conditions such as intestinal bleeding or obstruction. Without quick recognition, particularly in susceptible individuals, the diagnosis and treatment can be delayed. Currently r...

A word of caution on the Coca-Cola way.

Gastric phytobezoars may be treated by nasogastric Coca-Cola lavage.

Large gastric phytobezoars may occur in patients with gastric dysmotility disorders. Treatment options include dissolution with enzymes, endoscopic fragmentation with removal or aspiration, and surgery. We report our experience with nasogastric cola lavage therapy. Over an 8-year period, five consecutive patients were referred to our unit for endoscopic treatment of large gastric phytobezoars. ...